Last week, the New York International Gift Fair held court at NYC’s Jacob Javitt’s Center. Hundreds, if not thousands, of vendors from across the US and abroad set up shop displaying their latest wares in booths constructed specially for the fair. During the setup process, one such vendor, designer Joey Roth, noticed the over-abundance of waste that accumulated during the construction process. Disgusted by the refuge, Roth arrived at his booth space with only a hammer, Japanese saw, ruler and sketchbook. Finding beauty in the excess, Roth foraged through the other exhibitor’s discarded materials and designed/constructed his booth on the spot. Part industrial, part eco-chic, Roth’s environment-friendly booth successfully displayed his groovy products in manner that seemed destined from the beginning.

Piles of materials discarded at the Gift Fair.

Designer Joey Roth sketches out his design.

The finished booth.

Photographs by Dave Pinter.

Callie Jenschke
Digital Editor, Metropolitan Home