July 17, 2007

HOME TRUTHS: Behind the Scenes: Mini Makeover Photo Shoot

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To capture the day and evening porch looks in our July/August Mini Makeover, our photo team shot one sofa two ways and merged the film. Here's a behind-the-scenes peek at the photo shoot. —Imitates Life


Angela Riechers
Home’s Art Director
aka
Imitates Life

Comments

Lighting is key to establishing an environment

It is remarkable how much an effect lighting has on a composition. The sofa is a great example of the incredible effect time of day, light intensity, and light angle has on the subject, and it helps consumers to see the product in different light. This creative composition makes the sofa more dynamic and appealing. The same holds true for marketing commercial and residential real estate, and it is an area that rarely is explored. Artist Rendering does an excellent job taking all aspects of the composition into account when turning a 3D model of a building into a work of art for marketing purposes. Motyka Johnson Director of Communications & Marketing Artist Rendering, LLC Office: (303) 830-1640 Mobile: (937)768-9790 Fax: (303) 374-5015 Email: motyka@artistrendering.com Web: http://www.artistrendering.com

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